Analytics

Available metrics

Campaign Catalogues use the same analytics engine as ARShades VTO Services, with metrics segmented per Campaign Catalogue.

This allows brands to measure the performance of each campaign independently.

The available metrics include:

• Number of sessions
• Unique users
• Product views
• Virtual Try-On activations
• 3D Viewer interactions
• Engagement time
• Interaction distribution by product
• Usage trends over time

All metrics are associated with the specific Campaign Catalogue, making it possible to:

• compare different campaigns
• evaluate product interest
• measure engagement generated by each distribution channel

👉 See: Analytics → VTO Services