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Analytics

Available metrics​

Campaign Catalogues use the same analytics engine as ARShades VTO Services: metrics are collected when a visitor opens an immersive experience (Virtual Try-On or 3D Viewer) from the catalogue, and are segmented per Campaign Catalogue.

This allows brands to measure the performance of each campaign independently.

The available metrics include:

  • Number of sessions (immersive experiences)
  • Unique users
  • Product views
  • Virtual Try-On activations
  • 3D Viewer interactions
  • Engagement time
  • Interaction distribution by product
  • Usage trends over time

Note. Metrics refer to the immersive experiences launched from the catalogue. Page-level metrics of the catalogue itself (page visits, scrolling behaviour) are not part of the current analytics set.

All metrics are associated with the specific Campaign Catalogue, making it possible to:

  • compare different campaigns
  • evaluate product interest
  • measure engagement generated by each distribution channel

👉 See: Analytics → VTO Services